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Peak Revenue
₹1.31Cr
↑ 176% from baseline
Was ₹47.48L in July
Total Orders (Oct)
7,507
↑ 184% growth
Was 2,648 in July
Meta ROAS (Aug)
5.3×
₹64L revenue on ₹12.07L spend
Primary scaling channel
AOV Maintained
₹1,753
Stable across scale
₹1,793 July → ₹1,753 Oct
Month-by-month revenue journey
Baseline
July 2024
₹47.48L
2,648 orders · ₹8.33L spend
Pre-strategy
Month 1
August 2024
₹97.19L
5,737 orders · ₹19.18L spend
2× revenue
Month 2
September 2024
₹1.12Cr
6,428 orders · ₹25.56L spend
Crossed ₹1Cr
Month 3
October 2024
₹1.31Cr
7,507 orders · ₹28.21L spend
Peak performance
Channel breakdown — August
Meta Ads₹64L · 5.3× ROAS
₹12.07L spend80% of revenue
Influencer₹10.4L · 2× ROAS
₹5.2L spend13% of revenue
Google Ads₹4L · 2× ROAS
₹2L spend5% of revenue
WhatsApp / Automation₹1.6L · Retention
₹0.5L spend2% of revenue
Total August Revenue
₹80L
Total Spend
~₹19.77L
Monthly performance metrics
| Month |
Revenue |
Spend |
Orders |
CPA |
ROAS |
July Baseline |
₹47.48L |
₹8.33L |
2,648 |
₹298 |
6.01× |
August Month 1 |
₹97.19L |
₹19.18L |
5,737 |
₹334 |
5.07× |
September Month 2 |
₹1.12Cr |
₹25.56L |
6,428 |
₹398 |
4.41× |
October Peak |
₹1.31Cr |
₹28.21L |
7,507 |
₹376 |
4.66× |
Note: ROAS dropped slightly as budget scaled aggressively (expected). CPA recovered from ₹398 (Sep) to ₹376 (Oct) — efficiency regained at higher volume.
Revenue vs ad spend — visual growth curve
Top geo performance — orders & revenue
Top 10 Cities by Orders
| # | City | Orders | Revenue |
|---|
| 1 | Delhi | 90 | ₹1,58,490 |
| 2 | Mumbai | 59 | ₹95,478 |
| 3 | Gurgaon | 56 | ₹91,592 |
| 4 | Bangalore | 56 | ₹1,00,063 |
| 5 | Hyderabad | 51 | ₹85,880 |
| 6 | Kolkata | 45 | ₹65,430 |
| 7 | Pune | 44 | ₹74,817 |
| 8 | Ghaziabad | 32 | ₹53,159 |
| 9 | Noida | 29 | ₹53,020 |
| 10 | New Delhi | 26 | ₹37,961 |
Top 10 States by Orders
| # | State | Orders | Revenue |
|---|
| 1 | Maharashtra |
185 | ₹2,99,234 |
| 2 | Delhi | 161 | ₹2,64,917 |
| 3 | Uttar Pradesh | 153 | ₹2,37,986 |
| 4 | Haryana | 132 | ₹2,15,097 |
| 5 | Karnataka | 88 | ₹1,72,899 |
| 6 | Punjab | 81 | ₹1,33,770 |
| 7 | Gujarat | 80 | ₹1,20,548 |
| 8 | West Bengal | 66 | ₹1,01,771 |
| 9 | Telangana | 61 | ₹1,00,171 |
| 10 | Rajasthan | 59 | ₹77,627 |
Execution roadmap — what happened each month
Week 1–4 · August
Execution Sprint
8–10 UGC creatives + 3 statics + 2 carousels launched
10–15 influencers onboarded (Week 2)
Google Shopping feed live — 5–6 keyword groups
WhatsApp flows built + first broadcast sent
Meta scaled to ₹12.07L spend at 5.3× ROAS
Month 2 · September
Double Budget + A/B Test
Ad budget doubled — Meta + Google simultaneous scaling
New creative angles tested — hook variations, UGC 2.0
Revenue crosses ₹1 Crore for first time
CAC rises to ₹398 — managed, expected during scale
6,428 orders processed successfully
Month 3 · October
Refinement + Peak Scale
Efficiency regained — CPA drops ₹398 → ₹376
Press + GMB visibility strategy deployed
ROAS stabilises at 4.66× at peak budget
7,507 orders — highest volume in 3-month sprint
₹1.31Cr revenue — target exceeded
📍
Geo-led acquisition unlocked scale
Maharashtra, Delhi, UP, Haryana top 4 states = highest order density. Concentrating budget here first reduced CAC before expanding to tier-2 cities.
📺
Meta carried 80% of revenue
Meta at 5.3× ROAS drove ₹64L of ₹80L August revenue. Google and influencers layered in without cannibalising — signal architecture kept attribution clean.
📈
CAC rise was planned, not a problem
CPA moved ₹298 → ₹398 during aggressive scale (expected), then recovered to ₹376 in October. AOV stayed stable at ₹1,753 — margins held throughout.